When you’re operating in a crowded market, you sometimes have to come up with an angle. And that’s what Danish brewer, Rocket Brewing Co. have done with their Problem Solver Beer.

The company claim that creative thinking and problem solving can be aided by beer, but only in specific amounts. The magic figure is 0.075%, and the company provide an indicator with each bottle showing how much you would need to drink for a given bodyweight to achieve the desired effect. An 85kg man can drink a full bottle, whereas a 65kg woman only needs half a bottle for example.

I’ve no idea whether this works, but it’s an interesting marketing approach that differentiates the product from competitive ones. Is there some way you could use this idea with your product?

Could you legitimately say that it could enhance  thinking or problem solving? Or could you claim that it has other unexpected properties? You have to be careful with this for obvious reasons, but sometimes there’s a legitimate story hidden away and waiting to be told.