City Moms Blog is a U.S based franchise operation that provides local blogs which connect young mothers with information, resources and other mum’s in the same position in their neighbourhood. The minimum investment is $1,495 which gives franchisees the opportunity to set up what they call a ‘sister site’, in their own area.
Could this work in the UK? I think it could. Young mothers are a group with very specific needs which are common to all of them. Many feel isolated. There are opportunities to set up local blogs throughout the UK, and a larger opportunity to set up a nationwide network like that provided by City Moms Blog.