Do you feel guilty about your holiday travel carbon footprint? Then maybe you should book your hotel through ‘Green Hotel’ World.  It works like a regular hotel booking service with the major difference that it provides information on the green credentials of the hotels being considered and promises to offset 26.6kg Co2 per overnight stay booked through them. Apparently this corresponds to the global average energy use per guest per night.

Carbon offset provides a unique point of difference for this company in what is a pretty crowded market. Might offering  to offset the carbon footprint of using your product attract new customers or retain the ones you already have? This won’t be applicable to everyone, but it’s worth thinking about.

www.greenhotelworld.com