As someone who hates planning trips and holidays (to the extent of never actually doing it) I can really see the appeal of this.

Trveler users pay a monthly fee which covers the cost of a trip every 90 days. The subscription includes travel to a surprise destination and a two-night hotel booking, with additional add-ons depending on membership packages. Users can choose their level of spontaneity by entering preferred dates and destinations in their profiles, or let Trveler pick for them. They then receive details of their trip two weeks prior to travel.  A social network hub for users to share stories and photos of their adventures is currently in development.

This is only available in the United States at the moment, and I can see a market for it here in the UK. With so much choice available to travellers with cash to spend, I can see an ‘I’ll just leave everything to you’ approach being very appealing to travellers who are indecisive, lazy, busy or just like surprises.com

www.trveler.com