In Asia, many people believe that your blood type should determine your diet and exercise regime. Now, a restaurant in Thailand is promoting that idea by organising their menu according to blood type. Each dish on the menu at The Third Floor in Bangkok is accompanied by the letters O, A, B or AB, to encourage diners to choose a meal that will complement their dietary needs.

According to the blood type diet, type O’s need a high-protein diet, stemming from their roots in carnivorous tribes, while type A’s should go meat-free, as their roots in agriculture mean they have a sensitive immune system, and so on.

I’ve no idea whether there’s anything in this, but as a means of differentiating your restaurant from the others in a crowded market, it certainly has merit. If you’re in a heavily populated market, it’s always worth looking for a way to separate your offering from that of the crowd.