Regular textile manufacture can have devastating  environmental impacts, through its use of energy and toxic chemicals. That was the driving force that led Diana Auria, founder of swimwear brand ‘Auria’ to create a range of garments by melting down discarded fishing nets and other marine debris.

Auria is quick to point out that although environmental issues are important to her, the product has to look and feel right or people won’t buy it. Her strategy seems to be paying off with the brand attracting high profile stockists including Urban Outfitters and Yoox.

This last point is critically important I think. Environmental credentials will get attention and create a point of difference, but it will only convert in to profits if the product is right.