Sometimes the difference between a generic product and one targeted at a specific group can be the title. In non-fiction publishing, It’s pretty widely acceptable that the title is responsible for much of books success. Here’s an idea that capitalise on that. It’s a range of books…for the British.

Once you have that concept in your head, possible titles immediately present themselves. Baseball For The British, Bollywood For The British, Haggling for The British, New York for The British. The connecting factor is that each book is about something with which the British may not be familiar, or may have a unique take on.

This is just one manifestation of the concept of course. It could Just as easily be for another nationality (For Americans) for people from a region (For Yorkshiremen) for people from an occupational group (For Teachers) or for a particular demographic (For Pensioners).

The key is that by focusing in on a particular group, you can turn general information into something which people in that group feel is specifically for them.

I’ll leave you to think how you might use this idea

Where do old footballers go?

In the days before footballers go paid £100,000+ a week, you always knew where you’d find an ex-player after retiring – behind the bar of his own pub. It was the career of choice for any player who hadn’t gambled away his wages. Did you ever wonder why?

I think it’s because people naturally gravitate towards businesses they enjoy patronising themselves. If you enjoy spending you leisure time in a pub, why not get paid for it instead? It’s the same though process that has led people to open coffee shops, gyms, and myriad retail establishments. But does this make sense?

Well, yes and no. If you’re an enthusiastic consumer of something, you should have a good feel for what the market wants. That’s bound to be an advantage. But at the same time, it would an extra-ordinary coincidence if the optimum business for you turned out to be the type of business you personally enjoy frequenting most as a consumer. And there’s always the chance that you metaphorically ‘’drink the profits’’.

The lesson to take away from this is to thoroughly question your motives for following the business path you’ve chosen. If it’s nothing more than an extension of you consumption preferences, it could be worth a rethink.

Today’s National Day

NATIONAL APRILS FOOLS DAY!

PUBLISHERS NOTICE

Dear Streetwise Customer,

I want to inform you of a new Facebook group Andi, a member of our staff has set up for Streetwise customers.  This group is for Streetwise customers only. It is a private members only group and we would like to invite you to join it. 

Andi suggested that he would like to host a series of live online training sessions starting next week. These live sessions will cover a range of important topics from creating the right mind set for success – which will be very handy if you have to stay in isolation for weeks or months at a time! – to the many different ways to make money online from home. 

Including how one man made $30,000 a month sharing untruths. Seriously. 

The reason for doing these live sessions is that if you are going to be in isolation for a few weeks then that is a great time to think about your future, your future income and learn new valuable skills. 

It is our way of giving back to you during this strange time and it is also a way that we can interact with our customers better. We can let you know of future products and what we are doing as a business.

Andi knows a lot about online business and making money online after making quite a bit of it through his websites and various projects. He is the perfect person to be holding live training sessions in the Facebook group… it also helps with him being the only one out of us all who actually knows how to do it!

To access these training sessions you need to join the group so please click the link below or the image above and request to join The Streetwise Private Members Only Club.

https://www.facebook.com/groups/1326182417580313/

Being indoors for such a long time could have you climbing the walls and so you are going to need a healthy distraction. Something to take your mind off being imprisoned within your own four walls.

This time will be a great opportunity to learn some new life changing skills and ways to earn an income.

From what Andi has said to me, I believe the group is going to be invaluable to you. There is a lot of great stuff which he plans to share into the group. Stuff which I personally believe will make you see the internet and online businesses in a whole new light.

To join the group click here:

https://www.facebook.com/groups/1326182417580313/  

Kind Regards