Entrepreneur Magazine recently identified three trends which new businesses would do well to consider…

1. The affordable splurge. While consumers still want designer brands, they are demanding deals. In the past five years, 73 new sample sale websites — like Gilt.com and HauteLook.com — have launched, selling luxury goods at a discount.

2. Personalised options. Consumers are more likely to spend if what they are buying has been tailored specifically for them.

3. Health and Eco- credentials. Consumers are increasingly willing to spend more money on their health and the environment, according to IBIS World data.