You probably haven’t heard of America’s fastest growing city. It’s called The Villages and is near Orlando in Florida. What’s interesting is that The Villages is primarily a retirement community with a reputation for attracting  active retirees. Given that the attrition rate is likely to be high (a lot more deaths than births!) it’s growth is all the more impressive.

The success of places like The Villages is additional proof that there’s a great deal of money to be made in satisfying the needs of an ageing population.  They have increasingly specific needs and money to spend – the perfect scenario for finding lucrative market niches. If you’re looking to start a new enterprise, you would be well advised to research the needs of this very important group of consumers