Author Archives: admin

Ask Sunday

Personal assistants used to work only for the rich and famous. Not anymore. Sign up for a subscription at AskSunday.com and you can have the site’s virtual secretaries do tasks for you, like schedule appointments, set up dinner reservations or give you a wake-up call even if you are on a trip around the world.

In fact pretty much any secretarial, administrative or organisational task can be arranged through the site. Time can be booked in just five minute increments.

I mention it for two reasons:

1. You might be a one man/woman band or run a very ‘tight ship’ and have use for such a service on an occasional basis.

2. There could be a business idea for you there.

Is there a service you could provide over the internet in short time slots, which would help entrepreneurs to run their businesses more effectively?

Motivational Quote Of The Day

Alternative Quote Of The Day

“Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you’re a mile away and you have their shoes.”

Jack Handey

Information Publishing

Information publishing is one of the most heavily promoted ways to make some extra money, and yet many people aren’t really clear on what it is.

Put simply, an information product is any piece of knowledge that has been recorded in some way – whether that be in a printed format, an audio format, or a video format-so that it can now be passed on to others. There are dozens of ways to package and sell information.

Some of the most common products are, printed books and e-books, booklets and special reports, manuals and workbooks, CDs, downloadable audio files, DVDs, newsletters, subscription-based web sites, workshops and seminars.

All of us have information or knowledge that would be useful to others, and packaging and marketing it in the right way can be highly lucrative. If you have an idea for an idea for information product, and want a second opinion on it, don’t hesitate to get in touch.

Today’s National Day

NATIONAL TOSS AWAY THE “COULD HAVES” AND “SHOULD HAVES” DAY!

PUBLISHERS NOTICE

Dear Streetwise Customer,

I’ve already written to you a couple of times about this cash generating system.

This time though, I’m not going to tell you how good this is. I’m going to let our customers do it instead!

Here are just some of the comments we’ve received recently…

(Incidentally, all of these comments are completely unsolicited and the original copies are held on file at our offices and are available for inspection.)

To get the full story take a couple of minutes to read visit the website below and read the message from David Houghton who figured this out. It reveals this extraordinary opportunity in detail.

Take A Look Now By Visiting:

www.streetwisenews.com/AB

There is absolutely No Risk to you in taking a look at this. The whole
thing comes with a full Cast Iron Money Back Guarantee. All the best for now

John Harrison
Streetwise Publications

PS. Just for good measure here are Mike Pears comments on the A Minus B System:

“O.k. – here are my updates on the A-B System up to my trading week 51. These are all to level stakes.

Week 40 – w/c 16/2 – loss of 16 pts
Week 41 – w/c 23/2 – profit of 37 pts
Week 42 – w/c 2/3 – loss of 2 pts
Week 43 – w/c 9/3 – profit of 80 pts
Week 44 – w/c 16/3 – profit of 37 pts
Week 45 – w/c 23/3 – profit of 75 pts
Week 46 – w/c 30/3 – profit of 38 pts
Week 47 – w/c 6/4 – loss of 51 pts
Week 48 – w/c 13/4 – profit of 62 pts
Week 49 – w/c 20/4 – profit of 30 pts
Week 50 – w/c 27/4 – profit of 144 pts
Week 51 – w/c 4/5 – loss of 45 pts

Total Level stakes profit is 1,821 pts which averages 36.42 per week… A £1,000 starting bankusing 0.1% stakes, now stands at £5,569.”

Decisions…Decisions…

Last year I found myself entering my idea of hell: a PC World store.

Now I’m sure they’re a very good retailer, and that they sell excellent products at competitive prices. But the problem is that they don’t sell a single thing I want to buy, or even look at. The cacophony of noise and myriad of flashing screens makes me just want to run for the exits. And that’s what I would have done if I hadn’t been there to help someone choose a laptop.

And what a job that is!

Row upon row of identical looking boxes – all with a bewildering list of features and prices, which I’m sure make sense if you know what you’re talking about. But I don’t. If it was up to me, I’d have given up and gone home in an instant…

And if a piece of research I just read is anything to go by, I’m far from alone.

Conventional wisdom suggests that the more choice you give people, the better. If they have more to choose from, then they’ll be more likely to buy. PC World certainly seems to subscribe to that view. But conventional wisdom is sometimes wrong, and this is probably one of those times.

In an experiment in California, a team of scientists set up a display of jams in a supermarket. Sometimes there were just six jams and other times there were as many as 24. If a shopper tasted one of the jams, they received a discount voucher to buy any jam in the store. The results were surprising to the researchers. The greater the choice of jams, the less they sold. People became confused when faced with a wider choice, and fell back on their default position of buying no jam at all.

And jam is a non-technical, easy to understand, product. Choice still led to confusion, fear and ultimately, inertia.

This doesn’t surprise me in the least. I know that making a purchase is a stressful activity for many people. They worry about making the right decision, and the more choices there are, the greater the likelihood that the decision they make will be wrong. The safe option is to do nothing.

One of the biggest mistakes I see made in the direct response business is to send out a catalogue to potential customers. The thinking is that the more products you tell people about, the more they’ll collectively buy. But as we’ve seen, it doesn’t always work like that. People simply become confused and fearful, and retreat to the safe harbour position of doing nothing.

Most of us are lazy and risk-averse. By choosing a single product that you think is right for your customer, and then making the strongest possible case for that product, you’ll sell far more than by the scattergun catalogue approach.

But another piece of research I saw recently, suggests there may be an even better way…

A kitchen equipment store started selling a bread-making machine. Sales were poor, until the store added another, more expensive, machine to sit alongside it. Consumers now had something to compare with, and were no longer expected to make a decision in a vacuum. As a result, sales of the original machine improved dramatically.

This may be the best of all worlds ~ just enough choice to give a point of comparison, but not so much that the buyer becomes fearful or confused.

What’s more, it may be that there is an optimal number of items to choose from, before adding another leads to a fall in sales. To suggest that this ‘optimum’ amount of choice holds true for all products ~ that it’s the same for cars as it is for cornflakes ~ would be a little too simplistic. So you may need to do a little experimentation of your own.

But as a broad principle, you’re probably giving your customers too much choice, rather than too little. Do some of the work for them, cut down their options, and they’ll thank you with their hard-earned cash.

Kind Regards

John Harrison

PUBLISHERS NOTICE

Dear Streetwise Customer,

I hope you’re keeping safe and well.

This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment.

Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction.

He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh?

Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit.

Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought.

The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch.

For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

The full programme in one package and at a huge discount!

For full details take a look here.

www.streetwisenews.com/secret

Very Best Wishes,

John Harrison

Follow The Pumpkin Plan

When Mike Michalowicz was trying to grow his first company he got locked in a cycle of make-sell-make-sell. Although he was making steady money, there was never much left over. His company was alive, but hardly a fortune maker.

That’s when he discovered an unlikely source of inspiration-pumpkin farmers! He tested this Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. He’s now written a book about it. Here’s the gist of the plan…

1. Plant the right seeds; Don’t waste time doing lots of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.

2. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.

3. Nurture the winners: Once you figure out who your best customers are, look after them. Discover their unfulfilled needs, innovate to make their wishes come true, and over-deliver on every single promise.