Did you see all the fuss a couple weeks ago over the blue or gold dress which  became an Internet sensation? Some people saw the dress as blue although others were convinced it was gold.  To the retailer, Roman’s, it didn’t really matter though because on the day that the debate hit the Internet,  sales  soared by a massive 347%. It just goes to show that if you can create  something that goes viral online it can have a huge impact on sales and profits.

So thinking about your business, how could you cause such a stir across the Internet? Definitely something worth thinking about.