We’ve all heard of ‘Buy One Get One Free’, and ‘Buy One GIVE One Free’ is a charitable spin-off from that. It’s usually applied to small things like an item of clothing – you buy a pair of shoes and the seller commits to send a pair to someone in need in Africa, for example. A Canadian company are taking it a stage further though – you buy one house, and get to give another for free!

The idea is that $3,000 from the housebuilders profit goes towards building shelter for families in the poorest areas of the world, many of them living on little more than rubbish dumps. Through the scheme, house buyers can help another family get a new home as well, and at no additional cost to them. Aside from doing a great deal of good, there’s an obvious PR advantage here for participating housebuilders, which might easily be converted into greater sales. So it looks like a win-win situation.

So the question for you is this – is there some way you could incorporate BOGOF into your business model for the benefit of all concerned?