As we’ve said many times here before, the great thing about a subscription based business is that it provides continuity of income. The box subscription concept is becoming increasingly popular, and can be applied to many markets. Customers pay a monthly subscription, and in return receive a box of ‘goodies’ each month, specially selected for them on the basis of either their regular usage patterns or their stated preferences.
We’ve seen this business model applied to tea, coffee, chocolates, beauty supplies, specialist foods, dog treats, vitamins and razor blades to name but a few. So what else could you try? The key points to bear in mind are that suitable products should be consumable, relatively low priced and cheap and easy to deliver.