What’s the number one thing people stress about? (apart from money that is!) It’s how they’re seen and perceived by others. ‘Joyable’ is a San Francisco based company that is making money by helping people with their social anxiety. The company offer an online cognitive behavioural therapy programme which lasts for 12 weeks and costs $239. Clients start out with a thirty minute start up call and then are assigned a coach for the duration of the programme.

Social anxiety doesn’t have international barriers and I can see something like this having potential here in the UK. In a world where people are becoming increasingly isolated through reliance on social media and the internet, I can see the number of people having problems interacting with real live people, only growing over the next few years.