My recent piece about the plonkers at Porsche got more reaction than I anticipated, and so I thought I’d give you another example of what passes for marketing in some industries. Just last week I received the following missive: Continue reading
My memories of being a supporter of one of the lower league football teams in the 1970’s are not all good ones. Following the Mighty Millers (the irony was lost on me at the time) both home and away, there were many days when it seemed that as a fan of Rotherham United, I had drawn one of life’s short straws. Continue reading
As you might imagine, I’m on a lot of mailing lists, partly because I’m in the direct response business, and partly because I’m a sucker for anything that costs far more than it should. It was for the latter reason, that I received an email the other day about a new Porsche that’s about to be released.
I’ve reproduced most of the email below, but cut it off at the point where the sending dealership is revealed. I suspect this is a promotion filtered down from head office, and the dealer was probably embarrassed enough to be sending it, without me adding to his woes. Anyway, here’s the email…
I have a healthy contempt for pretty much all modern politicians, but occasionally, they break with tradition and say something that makes sense. And so it was this week, when David Cameron suggested that entrepreneurship and enterprise should be taught and celebrated in schools.
The gist of his argument is that it’s through entrepreneurial effort that jobs and wealth are created – and I wouldn’t argue with that – but I think there’s another reason it’s important…one that is central to every one of us reaching our full potential. And it goes way beyond what being an entrepreneur normally means. Continue reading
There’s every chance I may be mentally scarred for life. I just read a report from retailer John Lewis which throws some interesting light on online shopping habits. There are some fascinating insights there, which I’ll come back to in a moment, but first I want to share my mental torment with you. Continue reading