Category Archives: Blog

Sell More With Stalin!

Joseph Stalin once said that a single death is a tragedy, while a million deaths is a statistic. Behind this apparently callous statement, is an invaluable lesson about how the human mind works, and how it can be manipulated for good and evil…and more pertinently  for our purpose here – for profit. Continue reading

What Every Entrepreneur Needs To Know About Cricket

I’ve always enjoyed sport,  but there has been a common thread running  through my endeavours in just about every one  – I have been unfailingly and spectacularly  hopeless.  And probably the pinnacle of my ineptitude was reached  in the school cricket team, where I was brought in to perform a crucial role I’d successfully executed in a number of  sports teams in the past – make up the numbers. Continue reading