I spent an enjoyable couple of hours recently, watching a show put on by my daughters school to celebrate its 60th anniversary. It was a review, encompassing music, songs and shows from the past 60 years.

This isn’t a stage school, and yet many of the performances were absolutely outstanding. I can’t imagine for one minute, being able to do what they did now…let alone when I was nine years old. I’m sure many of those on stage last night have aspirations to ‘make it’ in the entertainment business when they’re older, and good as they are, I’m equally sure that they probably never will.

You see, it’s an incredibly competitive field. Kids have always wanted to be either pop stars or actors, but with the growth in popularity of TV talent shows like X Factor, that trend has gone into overdrive. They all want to do it now, and a lot of them are very good…

But very good is never quite good enough.

The other evening, I watched an interview with actor Mackenzie Crook who was in The Office, and went on to star in Pirates of The Caribbean, among other things. Now here’s a man who doesn’t look much like a film star.

What’s more, he was asked about his school days and admitted that he’d never performed in a school play, sung in a choir, or anything else. And yet here he is today, far more successful than 99.99% of people who have gone the performing arts route. 

Go back more years than I like to admit, and while I was doing my A Levels at one college in Rotherham, another teenager was doing a welding course at another college just a mile down the road. His name was Sean Bean.

Like Mackenzie Crook, he’d never been in a school play or taken any interest in the performance arts up to this point. And yet he was about to become one of the most successful British actors of his generation. 

What Crook and Bean have is that indefinable ‘something’ that trumps and overrides, ‘very good’. And that’s what you need if you’re to succeed in the most hotly competitive environments.

Because, as I’ve said many times, the vast majority of the spoils go to those at the top of the tree, and everyone else has to battle over the scraps that are left over.

The reward gap between the top and the next rung down is massive, and this is true in all fields. An almost imperceptible performance differential can have a huge impact on the rewards received. It’s true in the performing arts, sport, literature, business…everything.

I’ll repeat it. Very good, just isn’t good enough.

For most of us the implication is clear. We need to aim to be at the top of our own tree, and some trees are just going to be impossible for us to climb.

There are often far higher rewards to be had by climbing to the top of a small or peripheral tree, than getting close to the top of a much taller central one, that everyone else is trying to clamber up.

So do you have that ‘indefinable something’ you need to get to the top of the tree you’re currently trying to climb? Or are you just one of the many very good performers who will always fall short of where you really want to end up?

If you are, then it could be time to start looking for a different tree.

Kind Regards

John Harrison  

PUBLISHERS NOTICE

PUBLISHERS NOTICE  

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
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 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
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 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 

The big news as I write this, is that John Prescott apparently suffered from bulimia for a number of years. At the risk of stating the obvious, there’s something that doesn’t feel quite right about this story…

It may be true, but if it is, he must have been suffering from amnesia at the same time – because he was obviously forgetting to be sick. If this continues, we can probably expect to hear of Sir Cliff’s booze, drug and sex addiction hell , any day now.

The real reason for the story appearing now of course, is publicity. The chubby member for Kingston Upon Hull East has a book out at the moment, and he’d quite like people to buy it so that he can invest the royalties in pies. There are a lot of books out at the moment (and indeed at every moment) so the competition for shelf space and sales, is fierce.

I spend quite a bit of money on advertisements in the national press, and so I know that the amount of publicity Prescott has generated over the past two days in the press alone, is worth hundreds of thousands of pounds. And that takes no account of the TV and internet coverage.

The key to securing all this coverage is that he’s revealed something negative about himself. I don’t know whether newspapers and news programmes focus on bad news because it’s what interests people, or whether it interests people because it’s what they focus on, but the end result is the same…

You have a much greater chance of getting something featured in a newspaper or on TV if it’s got a negative slant, than you have if it’s got a positive one. But from a business generating point of view, there’s a delicate balance to be struck here…

It’s okay for John Prescott, to do this because: 

  . He’s revealing an illness, and will therefore get some sympathy.

  . His only goal is to sell the book, and his poilitical career is all but finished.

  . Everyone knows he’s an incompetent buffoon anyway, so it can’t get any worse. 

But it’s not so easy for a company that is looking to build a long-term relationship with customers. Any revelation or negative information revealed mustn’t be so damaging as to put doubt in the customer’s mind as to their ability to fulfil their obligations.

Probably the best kind of ‘bad news’ to reveal, is something that isn’t really your fault. Prescott used an illness. If you or I revealed such a thing, nobody would be interested, but we might get some press interest if we’d been the victim of an accident, criminal activity, or if bizarre circumstances had conspired against us. None of these things would call our competence into question, but would meet the media’s bad news criteria.

I’m not suggesting for one moment that you should be actively looking to engineer such a thing, but am merely alerting you to the fact that there may even be opportunities to profit from free publicity, in the most unlikely of circumstances.

I’m sure when Mr Prescott was tickling his tonsils after a night on the spare ribs, he didn’t see it as a profit opportunity, but someone at his publishers thought differently. And it looks like they were right.

Kind Regards

John Harrison  

PUBLISHERS NOTICE

 Dear Streetwise Customer, 

If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…                               

. You can work exclusively from home and never have to leave the house.

. As long as you have a computer with internet access, you’re in business.

. The method behind it doesn’t just cope with turmoil and uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than weeks or months.

. Start-up costs are virtually zero.

How do I know this is perfect for now?

Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…

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If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you. 

Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

Click HERE for more information

Kind Regards

P.S Uncertain and volatile times are precisely when this works best.
      What other opportunity can you say that about?

www.streetwisenews.com/wizard

I’ve never been particularly interested in clothes…

In days gone by, you may have called me a scruff or a tramp. But we’re in more politically correct times now, so I prefer to use the term ‘sartorially challenged’. I’m sure it’s a disability of some kind. Maybe I can get a grant?

Anyway, my idea of ‘designer’ is George at Asda, and I’m a little shame-faced to admit that many of my clothes date back to the last century – and not necessarily the last decade of it. Just yesterday, I was persuaded by my wife to part with a pair of boots that date back to a skiing holiday in 1986. I’d like to say they were the oldest item in my wardrobe, but it wouldn’t be true.

Occasionally I get the idea that I’m going to rectify this minor blot on, what is undoubtedly otherwise, a perfect visual package. But there’s a problem ~ a bit of a Catch 22 if you like…I never feel well-dressed enough to go in the shop. It’s a bit like turning up at the Ferrari dealership in a Lada. You just feel like you shouldn’t be there, and so does everybody else. When your entire ensemble cost less than the socks you’re looking at, you’re bound to feel a bit self-conscious – or at least I am.

A few weeks ago though, I had a bit of luck…

An upmarket men’s designer shop has opened up not far from where I live. I was walking past one day ~ thinking it might be nice to go in ~ but then looked down at what I was wearing (Russian meat queue ‘look’, circa 1978). I decided, perhaps not today…when I saw someone waving frantically at me from inside. I waved back, and then thought I’d better go in to see who it was.

It turned out to be a bloke called Pete who I’ve known forever. I was best mates with his brother, and I’ve known Pete since I was eight and he was three. Anyway, we got chatting and it turned out that it’s his shop. He’s just starting out in business with a partner after 20 odd years as an employee. And he seems to be making the transition reasonably well, judging by the wallet wound he managed to inflict on me before I left. But I’m not telling you this to announce the new improved me…

You see, while we were talking, I couldn’t help noticing that the door was open, and it was freezing outside. It was obviously deliberate, and so I asked him about it.

 “We have to do it,” he said, “otherwise people just won’t come in.”

Now I’m no psychologist, but when I looked at the position and characteristics of the shop, there were clues to the reasons why. It’s set back a few paces from the main pedestrian walkway, and the door is quite small. In addition, there are a couple of small steps up to the door. It seems to me, that the combination of these factors may cause a physical/psychological barrier which people are reluctant to cross ~ particularly if they just wish to browse.

Maybe it has something to do with appearing committed (you have to make a conscious decision to go through all these barriers to get into the shop) or maybe it’s some primeval response linked to ease of ‘escape’, but for whatever reason, people weren’t going into the shop until one of those barriers was removed.

What I find really interesting (and potentially business-transforming) about this is that most businesses simply aren’t in a position to easily identify ‘barriers to entry’ like this. Pete and his wife were physically standing there, watching people glance over and then elect not to cross the divide, but most of us aren’t in that position.

Either we don’t have businesses where people enter in such a tangible and identifiable way, or if we do, we’re not in a position to view the decision-making process.

I think this is something all business owners should look at, and it really isn’t confined to those where the entry point is a physical one – far from it. Every business has a point at which new potential customers show themselves. That could just as easily be making a phone call, writing a letter, sending an email or visiting a website, as turning up in person.

For each of those options, there are barriers which will turn people away, before they’ve even got ‘in through the door’. And the scary thing is that you’ll never find out about it, because you only know who turned up – not who didn’t, and why not.

I can’t go into all the possible barriers here, but if it’s your business you’re looking at, you’ll be able to figure them out for yourself. Having a phone system that keeps enquirers on hold isn’t going to help. Neither is a website that forces visitors to jump through hoops before getting access to any information.

Ever looked into a shop and seen a bunch of assistants, standing talking, and you feel like you’d be intruding by going in? Me too. Or how about over-eager assistants, poised to pounce the minute you put a toe over the threshold? That doesn’t help either. And of course, you’ll pay dearly for any physical barrier that makes things harder for your potential customers.

The bottom line is that anything that makes the experience of entering your business more difficult, more time-consuming, more irritating or more intimidating will be paid for in cash in the bank.

Make it easy, quick and non-threatening to find out what you have to offer, and while you’ll deal with a few more time-wasters, you’ll make a lot more money as well.

Kind Regards

John Harrison  

PUBLISHERS NOTICE

 Dear Streetwise Customer,

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right…

And Then Over The Next Few Years It Brings In Over £5 Million.

Pure fantasy?

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks.

Like to learn how to do the same?

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they don’t come much tougher than thet are right now.

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now.

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over.

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

Kind Regards

www.streetwisenews.com/OLR

A few years ago, I spent a few days in London and Birmingham on the set of the new film ‘Clubbed’. If you look at the movie website and the film poster, it says that I am Executive Producer – which is considerably less glamorous than it sounds – but I learned a lot from the whole experience. And it was great fun to be involved.

Anyway, one of the days on set was as a supporting actor (an ‘extra’, to you and me) and I spent much of the day doing the same thing over and over.

Needless to say, I didn’t have much of an idea what I was supposed to be doing. I couldn’t work out whether we were rehearsing or filming, and so I asked Colin Salmon, the actor who was in the scene with me. His reply contained an important message with wider implications I think:

“I don’t know,” he said. “I never concern myself with it…I just do it every time as if it’s a take. You never know what they’re going to use.”

Can you say you live your life like that – giving it 100% in every ‘scene?’ Or do you sometimes allow your game to slip when you think it’s not important…when nobody’s looking…or when you think the audience isn’t worthy of your very best effort? I know I’ve been guilty of that in the past.

Well I reckon what’s true on a film set, is true in life. You never really know when the important cameras are rolling ~ when you’re in a potentially life-enhancing situation, or in the company of people who have more to offer you than you could ever imagine. It’s only with the benefit of hindsight ~ when you see the film being played back ~ that you realise you missed a massive opportunity by assuming it didn’t matter, when it clearly did.

The only solution is to do what Colin Salmon does – start out with the assumption that every situation, every meeting, every interaction is a ‘take’~ the one that’s going to be used and may have a lasting impact on your future. Give it 100% every time.

When you do, there are massive benefits not just for you, but for everyone you come into contact with.

Kind Regards

John Harrison  

PUBLISHERS NOTICE

“Here’s One Way To Make The Best Of This Crisis-

And Make A Healthy Ongoing Profit Into The Bargain!”

Dear Streetwise Customer,

If you’re anything like me, you’re totally sick of hearing about Covid-19. 

And yet even if you’re not directly affected, it’s impacting on all our lives…And apart from a few people in the ‘right business’ it’s costing everyone money.  

And yet there is a possible silver lining to this very ugly cloud.

What this current crisis has given a lot of us, is time…

Time to think, time to prepare and time to implement money making strategies which are totally immune to the mayhem going on.

Are you free during the evening between about 6.00pm and 9.00pm…’Soap Opera Alley’ when the TV is full of rubbish you don’t want to watch and you can’t really escape to the pub anymore?

Well if you are, I’d like to introduce you to a way to make £100-£200 an evening at home from your computer screen which  anyone can learn fast – all while the masses are  overdosing on Weatherfield and Walford doom and gloom.

 As if we don’t have enough of that at the moment!

Let me just repeat, this method is immune to the financial mayhem we’re all currently experiencing. Not just immune…it actually thrives on it.

For full details, take a look HERE

This could be exactly what you need to fill both your time and your bank account in this very challenging period.

There’s no reason why you can’t come out of all this financially stronger than you went in, and have a money making strategy you can use for life.   

  Click HERE for more information

Kind Regards

P.S This Strategy works just as well in good times as it does in bad. Take a look today…

www.streetwisenews.com/sos