A lot of people think that in order to have a successful blog, you need to be an expert in some field or other, but that isn’t always the case. In fact sometimes it’s probably better if you know little or nothing.

People aren’t just interested in reading blogs containing information and advice from those ‘in the know’. They also like a story, and some of the best stories of all involve personal journeys. So for example, you might not be an expert on weight loss but you might need to lose weight. You might not know anything about renovating a property, but you may have a property to renovate. A blog which follows your progress as you work towards your goal can be far more interesting and entertaining than a lecture from someone who knows it all already.

So if you’re interested in creating your own blog, but don’t know what to write about, think about what you’re currently trying to achieve, If you’re trying to do it, others will be trying to do it too and would welcome the opportunity to join you on the journey.