Many years ago I saw a poster on one of those noticeboards which all churches seem to have outside. It simply said:  

Jesus Saves!

Underneath, on one of the few occasions I’ve applauded a piece of graffiti, someone had scrawled in black marker pen…

But Moses knocks in the rebound!

I was reminded about that the other day when I passed another church with another of those posters. It said…

God created the world and everything in it.

I’m sure that far more learned people than me could give a perfectly reasoned argument for the truth of that statement, but leaving aside the question of whether God actually exists, taking the credit for creating everything around us seems a bit rich anyway.

The earth is about 4,500 million years old, and I’m pretty sure that until long after the first humans appeared about 3 million years ago, there wasn’t a great deal of what we see today. In fact, there wasn’t a whole lot of anything.

What happened was that as man evolved and became more intelligent, he learned to work with what was in the environment to create everything that we now have: buildings, machines, infrastructure, technology, medicines…just about everything. Without man’s ingenuity, none of this would exist.

I don’t know about you, but I find that awe-inspiring and humbling…

As I drove past that church, and looked around my car, I realised that everything in it existed, not because God created it, but because someone had been smart enough to take some stuff out of the ground, combine it with other stuff out of the ground, and then miraculously transform it by some scientific skulduggery into something useful.

Metals, plastics, ceramics, rubber, glass ~ all created from innocent-looking materials in the environment, and then designed, shaped and fashioned into something that works.

You may have noticed something here. I’m not being specific about the actual processes that have to take place in order to create these things from what appears to be very little. There’s a reason for that. It’s because I haven’t got the first idea. I couldn’t create even the simplest item in my car from scratch, and I suspect, neither could you. But almost everything you see, touch and rely upon to get you through your daily life has been created by human beings from little more than dust, gas, water and rubble.

As I said, awe-inspiring, and a valuable source of perspective too…

You see, when we think about human achievements of this magnitude, doesn’t it make our own work challenges and issues seem pathetically small and insignificant? I know that many readers of this newsletter are in the field of marketing products and services. I also know that many in that field are prone to the odd bout of ‘woe is me’.

Isn’t it almost embarrassing to think in terms of there being significant difficulty in what you’re trying to achieve, when you view it in terms of the challenges people have faced (and continue to face) in creating everything we have around us – from nothing?

As marketers we should be thanking our lucky stars, not bemoaning our bad fortune or the state of the market. All the hard work has already been done for us, by people who created the products we sell from scratch. All we have to do is get them in to the hands of someone who can make use of them, in return for a reasonable amount of money. And for doing that small thing, we’re more than fairly rewarded.

Creating stuff is ridiculously hard. Selling it is child’s play by comparison. Never lose sight of that when you think you’re having a difficult day. 

Kind Regards

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer,

I hope you’re keeping safe and well.

This offer is limited, so we are only make it available to our most valued Streetwise customers at the moment.

  Back in the autumn, we alerted a few of our customers to a course, created by a guy making what seemed at the time to be an outrageous prediction.

He predicted the world would soon be gripped by a unprecedented crisis which would create a huge financial opportunity. Crazy eh?

Anyway the course revolved around a strategy which would enable anyone to make £2,803 a month to ‘tick over’ in normal times, but would then transform into a massive fortune maker once the implications of the predicted crisis hit.

Not many people (including me!) believed the prediction, but £2,800 a month is certainly worth having and a number of our customers got on the bandwagon and started doing well with it…and then the crisis came…sooner than anyone thought.

   The big opportunity he planned for is about to hit, and I want as many of our customers as possible to benefit…but there’s a hitch.

  For reasons explained when you take a look at the details here, I can only help NINE people at the moment. But those nine people are going to get something nobody else has been able to get up until today…

       The full programme in one package and at a huge discount!

  For full details take a look here.

www.streetwisenews.com/secret

Very Best Wishes,

John Harrison