I just read about a California based company who discovered an unexpected niche in the motor scooter business. Sunset Scooters were asked time and again for help finding transport for people who had lost their driving license through drink driving. Eventually they sourced a product from China which could travel at up to 20mph, and most importantly, didn’t require a driving licence to use. The electric scooters are sold on the back of a sign in the dealership window that reads “DUI Scooters”.

I mention it for two reasons:

1. Because there might there be a similar niche to be exploited here in the UK?

2. As evidence and inspiration that in a crowded market, there is often an opportunity to exploit a special angle or niche.