Not everyone wants the same thing from a holiday. While some look forward to meeting new people and doing exciting things, for others it’s their worst nightmare. That’s the situation that prompted the launch of The Sacred Introvert Tour Company which offers slow paced and relaxed coach holidays for people who want to take things slowly and don’t like getting involved in small talk.

Travelers get their own room and a series of tours to churches and historic buildings with plenty of time to spend time alone and no compulsory socialising. That sounds boring to most people, but it’s like a breath of fresh air to a committed introvert.

It seems there’s no end to the number of niches within the lucrative travel industry. I’m sure there are other interest and personality groups that haven’t yet been catered for. Identify one and it could form the basis of a viable business.