According to a recent U.S study, even though 88 percent of home buyers are pleased with the service provided by their real estate agent, only 25 percent actually return to them when they sell their next house. This is largely due to the long time periods between the two transactions. Homekeepr is a start-up company that enables agents to maintain ongoing relationships with their clients in order to retain their business further down the line. It aims to do this by positioning them as local experts who provide clients with a searchable database of recommended product and service providers.
A lot of businesses face a similar problem – the time period between one purchase and the next is a long one., and so it’s imperative that these businesses find some way of maintaining contact during the hiatus. A good way to do this is to provide regular useful information, perhaps in the form of a regular email newsletter.
The frequency and nature of contact will depend on the industry and customer relationship, but the principle remains the same – you want to be at the forefront of your customers mind when the purchase cycle comes around again.
www.homekeepr.com