Affluent consumers are becoming increasingly selective about the food they eat, and that’s opening up a huge market for companies like AgLocal based in San Francisco. AgLocal offers a monthly subscription service to consumers, providing meat packages with produce from local farms, together with detailed information about what they’re eating plus recipes.

The success of the service depends on consumers being prepared to pay a premium price for top quality produce while helping local farmers at the same time. It’s not something you’d want to try to copy in a downmarket area then, but could be something to copy in an affluent area of the UK.