I’ve always thought that graffiti is such a waste of effort. Much of the artwork is excellent, and yet there’s nothing you can do with it and it gets covered up or removed at the first opportunity. An Israeli-based design studio has decided to do something about it, and created Street Capture which turns wood painted on by anonymous graffiti artists into contemporary furniture.
The project fixed wooden boards in areas frequented by graffiti artists, waited until they’d done their work, and then picked them up, cut them up and re-fashioned them into pieces of furniture. One slightly questionable part of this is that they didn’t tell the graffiti artists what they were doing. I suppose how you feel about that depends on how you feel about people daubing paint where they shouldn’t!
Anyway, might this work in the UK, or is there some other way of capturing and harnessing the work of what are sometimes very talented artists?
Quote Of The Day
“What you do not want done to yourself, do not do to others.”
Confucius
Alternative Quote Of The Day
“If woman ran the world we wouldn’t have wars, just intense negotiations every 28 days.”
Robin Williams
Wine In A Pouch
Sometimes, you need to do no more than re-package a product to change the appeal and target market. For example, two American companies, Nuvino and Spotwine, are now re-packaging premium wine in convenient juice-style pouches in single servings. The idea is that it makes the product more accessible for busy unattached consumers.
This is thinking which can be applied to a lot of different products. What would happen if it was made available in smaller quantity, or in more user friendly or easily disposable packaging? Give some thought to how this might apply to your product, or indeed someone else’s product. It may be possible to steal a slice of the market by varying the appeal and offering in this way.
Today’s National Day
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PUBLISHERS NOTICE
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