Cycling on busy roads is never the safest of activities, and now the dark nights and dull days are here, it’s even worse. So it’s more important than ever that cyclists wear as much high visibility gear as possible, but many don’t bother. Why? Because most of it looks awful. London based Henrichs are attempting to address the problem by creating a range of hi-vis cycling gear for men, women and children which has a sense of style and glamour.

I’ve seen some of the gear, and I suppose it’s a question of personal taste, to what extent the company have been successful. But anything that encourages people to wear safety equipment has to be a good thing. So is there some other way you might encourage people to wear safety equipment for potentially dangerous activities? The things that seem to put people off are poor styling, convenience and comfort. Solve those problems and it could be the passport to a lucrative business.

www.henrichs.co.uk