Just heard a guy on local radio who runs a company called ‘Small Car Big City’ in London. The company run personalised tours around the capital. There’s nothing unusual in that other than the mode of transport – all the tours are undertaken in classic iconic British mini’s from the 1960’s.

This seems to be a great way to differentiate this tour company from competitive ones,  and is something that’s likely to appeal to overseas tourists looking for the full British experience. It’s an idea that could be copied in any area of the UK, or indeed the world, using area-appropriate transport. I can easily see a Beatles inspired tour working around Liverpool in a classic mini, or how about using a psychedelic Rolls Royce instead? Maybe a tour around the Cotswolds or other rural area in classic British Land Rovers would work. If you’re in New York, Yellow Cab tours are an obvious choice.

Perhaps it’s worth thinking about what would work in your area.

http://smallcarbigcity.com/