How does anyone ever choose a perfume? Walk into a cosmetics department and your nostrils are hit with a smorgasbord of smells. Not sure whether you can have a smorgasbord of smells, but I just did. Anyway, it’s difficult to tell one perfume from another, or how each plays out in isolation ‘Commodity’ is a service that attempts to address this. The company offer a delivery service, giving customers the opportunity to try a series of scents in their own home, before deciding which they’d like to buy. Prices for a kit containing ten mini scents start at $24.95, and this sum is subtracted from the price when a customers buys a full sized bottle.
This business model – try a series of samples before you buy, and then subtract the sample cost from the purchase price – seems to be one with a number of applications. Might your product lend itself to sampling like this? If it’s consumable, the answer is almost certainly yes.