The internet has enabled companies to implement many innovative pricing models, and I just read about an interesting one from Brazil.

Foot-Trade is a stock exchange for football shirts. The site tracks Brazil’s biggest football teams and adjusts the price of the shirts in real time depending on the progress of each game.  The companies web based app converts statistics including goals, corners and tackles into fluctuating prices.  Users begin by selecting which game they wish to follow, and can complete their transaction at any price that  attracts them during the match.

A couple of questions spring to mind:

1. Who will be first to bring this pricing idea to the UK?

2. What novel pricing structure could you come up with for your product or service?

www.foot-trade.com.br