I just read about a stackable drinks tray called Muggi that is guaranteed for 88 years. That got my attention in a way which a 10 year guarantee or even a Lifetime Guarantee, wouldn’t have. Why? Because I’ve never seen an 88 year guarantee before. It’s an unusual number and it stopped me in my tracks, as it would most people I think.
This is something worth thinking about when you’re attaching numbers to anything business related – prices, guarantee periods, service periods or whatever. Use the same numbers as everyone else and they will just wash over your potential customers unnoticed. But do something a bit different and it will give them pause for thought. And while they’re paused, they just might buy something.