I just read about a new piece of exercise equipment which has won top prize in a business plan competition in the United States. The Balance Rider is said to replicate the action of horseback riding and offers the same exercise benefits in terms of strengthening core muscles.

This is just the latest in a whole range of devices like running machines, rowing machines and exercise bikes which are designed to replicate the exercise benefits of another activity. The business benefit of introducing a device like this is that you already have participants in the activity who are pre-sold on a complementary activity.

So two questions for you to consider:

1. Might there be money to be made by introducing Balance Rider to UK horse riding enthusiasts?

2. What other mass participant sport or activity would lend itself to the development of a related exercise device?

http://balancerider.com/