Great business ideas usually emerge from problems and that was certainly the case for Adrienne Applegate. She won first prize in a Central Nebraska business idea competition for her invention which is a peanut butter jar with lids at each end. Who of us hasn’t struggled to get the last bit of peanut butter or other food out of a jar? Any one of us could have come up with this idea, and yet it took someone who looked beyond a problem for a solution to come up with a winning idea. So what’s bugging you at the moment?
Here’s a video of the winning pitch: