Driving to work this morning, I heard an interview on local radio with a lady who makes and markets nose warmers. At first I thought this was a bit of a pocket money enterprise until she revealed that she was looking for an apprentice, sells her products around the world and currently produces over 3,000 nose warmers a year.

When I googled the company, I found that it has been featured on national TV a number of times with the likes of Lorraine Kelly, Alan Titchmarsh and Doctor Hillary have been pictured wearing the products. I suspect they’re mainly bought as a novelty gift and rarely used for their purpose, but that’s what’s interesting…if you can come up with something newsworthy, there’s an opportunity to make money on the back of free publicity.

I notice the company has already expanded into beard warmers. Is there anything else that needs warming…or maybe even cooling? I’ll leave you to think about it.

http://nosewarmer.com/