The economic downturn seems to have created a whole new category of business person – the reluctant or involuntary entrepreneur. These people are not fired up by a burning desire to go and be their own boss.
No, they have fallen into self-employment as a result of not being able to find work (or enough work) in their usual profession. The number of ‘consultants’, ‘freelancers’ and ‘contractors’ has grown rapidly over the past couple of years.
Are you one of these people? If you are, then I think you need to be mindful of ensuring you have the right attitude to prosper in this new arena. The approach you need to take as an employee, is very different from the one you need to take as an entrepreneur.
So even if you’ve been forced down the entrepreneurial route, resolve to fully embrace the attitude and culture. That means learning everything you can about marketing, running and administering your new enterprise.
There’s a world of difference between being an employee and an entrepreneur, even if you’re doing fundamentally the same job.
Motivational Quote Of The Day
“Nothing is impossible, the word itself says ‘I’m possible’!”
Audrey Hepburn
Alternative Quote Of The Day
“Why is it that when someone tells you that there are over a billion stars in the universe, you believe them, but if they tell you there is wet paint somewhere, you have to touch it to make sure.”
Peter Kay
Men In Kilts
It’s not always easy to differentiate your company from the competition – particularly when you’re providing what might be considered a staple service. You may be able to guess how window and exterior building cleaning company, Men in Kilts achieved it. Yes, all their operatives wear kilts!
As I’m sure you can imagine, this creates a lot of attention – and it’s fun – but that would count for very little if the service wasn’t up to scratch. The Canandian based company is going from strength to strength though, with franchise plans already well under way.
Now I’m not suggesting that wearing a kit will transform your business, but I am suggesting that there are any number of innovative ways in which you can differentiate what you offer, from the rest of the market. And these ways may have little or nothing to do with how you deliver your core service or product. A little lateral thinking could pay huge dividends here
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John Goldsmith