I just read about a children’s playcentre which garnered a boat load of free publicity by auctioning off a vasectomy as a fundraising exercise. The irony is obvious ( vasectomies have to be counter productive to a business that relies on children for its profits) and that’s what generated the free publicity.

Surely this is an idea that a lot of businesses could copy, although obviously it will resonate more with some than others. Is there some counter intuitive product or service you could offer to your customers as an auction item or competition prize that would create a flood of free publicity?

Something to think about perhaps.