It’s a problem I’m sure (!) every self respecting surfer has faced. You’ve had a hard day in the office, want to go surfing after work, but just don’t have time to change. Fortunately there’s now a solution.

The True Wetsuit from Quicksilver is a stylish suit, complete with shirt and tie, that is made from fast drying, 2mm thick neoprene, so you can go straight from office to surf without ever having to change. The True Wetsuit comes in three styles and costs 300,000 Japanese Yen – approximately £1,700.

Either the Japanese are stranger than I thought, or this is a publicity grabbing  novelty to show off what can be achieved with modern materials. Is there some way you could develop an interesting novelty version of your product or service that could generate free publicity around the world in the same way?