How do you feel about the following statements?
“The trade of advertising is now so near perfection that
it is not easy to propose any improvement.”
“Everything that can be invented has been invented.”
I think most of us would at least see some truth there. Advertising is very sophisticated now, even compared to 15 or 20 years ago. Surely we must be close to the limit of what can be done.
And the same could be said of invention and innovation. Over the past 100 years we’ve invented practically everything man ever dreamed of, and a great deal more besides. In recent years the computer and the digital revolution seem to have completed the picture. It certainly seems like there’s little of any consequence left to be invented.
If you find yourself nodding in agreement with any of the above, consider the following… The writer, Samuel Johnson, made the first statement, highlighting the perfection of the advertising business, in 1759 – over 250 years ago. The second statement, bemoaning the downfall of invention, was made by Charles Duell, US Patent Office Commissioner in 1899 – over 100 years ago. In fact, his disillusionment caused him to resign from his job. Still, I’m sure he didn’t miss much.
Here’s the point. Pick any time in history and you will find that people felt that previous generations had it easier, that the opportunities were better and more plentiful, that it was so much more simple to make your mark in the world. If only we could have been around then. We’d have really made a go of it! We have a word for this. We call it nostalgia. Fact is, when we look back at past opportunities we do so with the benefit of hindsight. When we’re assessing the current openings available to us we have to do so using foresight. And that’s considerably less reliable!
We can all look back a comparatively short time and say how much easier it would have been back then to prosper in computers, software, mobile phones or a host of other markets that were in their infancy at the time. And we may well be right. But the people getting out there and actually doing it at the time didn’t really know that for sure. It’s only hindsight that adds the certainty. Foresight created the profit.
Here in the 21st Century, you can be sure that the new opportunities available, and the avenues for improving existing opportunities, are at least as plentiful as at any time in history. They’re just not as obvious to you because you don’t have the benefit of hindsight to guide you.
Don’t fall into the nostalgia trap. In ten years’ time, these will be the “good old days” when ‘getting on’ was as easy as falling off a log. By then, of course, things won’t be nearly so easy, and opportunities won’t be nearly as plentiful. Except, of course, they will. Remember, becoming a success in whatever you want to do is as easy as it’s ever going to get. There’s absolutely no logical reason for looking back, or delaying making a start for a moment longer.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Just In…
Hello,
We have just received the email below from one of our customers. I thought you might be interested in what he has to say…
From: John C******* [john********@*****.com]
Sent: 09 August 2020 09:58
To: Admin
Subject: “The Hermes Strategy “
Dear Bill,
Well that was a result —- I certainly wasn’t expecting the system to pay for itself in 2 days with 66/1 shot Star of Emaraaty! I have backed 66/1 shots before, but I don’t think I would have picked this one!
Once again ——Thank You Very Much.
Kind Regards,
John
If you’d like full details on what he is talking about please Click Here
All The best
John