I’m not sure whether Canadian Danieal Cormier is on to something and I’m out of touch with the way people live, but his business idea is interesting in any event. Danieal is hoping to revolutionise the men’s underwear market with a design that incorporates pockets for phones and other gadgets. Now I don’t know about you, but I rarely find myself in a situation where I’m wandering around in my Boxers and feel the need for pockets. I tend to wear trousers if I’m going to be doing stuff requiring pockets. But maybe I’m old fashioned.

Anyway, the business is a timely reminder to give some thought to how the clothing market might be given a boost. If people are so tied to their phones that they need a pocket in their pants, maybe they need one in their socks as well. Maybe women would like storage space in their bra’s? Secret agents and aspiring bombers have been known to hide stuff in their shoes, so why not ordinary folk? Time to get your thinking cap on…now there’s a thought…hats!