For reasons I can’t begin to understand, having suffered it the first time around, vinyl is making a comeback as a music medium. I just read about London hotel ‘W London’ who are jumping on the bandwagon and offering guests a record player and free access to a comprehensive vinyl collection during their stay.

Now as I say, it’s not for me, but it does offer the hotel two things – an all-important point of difference from its competitors and some free publicity.

I’m not suggesting you introduce record players and vinyl into your business, but I am suggesting that you give some thought to how you might put clear water between you and your competitors and garner free publicity at the same time. As W London have proved, it needn’t cost a fortune, and may not even need to be something directly related to your core business.

www.wlondon.co.uk