I think everyone has heard of the old adage about ending up washing the dishes when you can’t pay for food, but a restaurant in France has turned it into reality. Primarily as a publicity stunt, a French washing liquid brand has created the Mir Restaurant, which is charging customers in the form of dishwashing tasks, instead of money.
Customers can order items from a set menu, including starters, mains and desserts. Rather than listing the prices, however, each dish had an icon next to it indicating what each customer would have to wash up in order to pay for the meal.
Now although this is a marketing stunt, designed to promote washing up liquid, it does prompt a few question:
Could you really get some customers to pay for their food in return for work like this?
Moving away from restaurants, are there other businesses where it would be mutually advantageous to get customers to pay in some way other than by cash?
The ‘paying by washing the dishes’ idea comes from an old adage. Are there other old adages that could be brought to life for publicity purposes in this way?
Quote Of The Day
“Being happy doesn’t mean everything is perfect. It means you’ve decided to look beyond the imperfections.”
Gerard Way
Alternative Quote Of The Day
“I come home from work early one day, and I see a guy jogging down the street in his underwear. I ask him, “Why are you jogging in your underwear?” He says, “You came home from work early.”
Rodney Dangerfield
Delousing For Profit
The craze for selfies, which every self-respecting child and teenager is currently participating in, has created an unusual and unexpected side-effect – head lice are spreading at an alarming rate. The lice spread by contact-contact which is more prevalent than ever as kids squeeze together to get in the latest at-arms-length shot.
Now here’s the thing-treatments and remedies are unregulated and desperate parents will happily hand over large quantities of their hard earned money in exchange for a solution. The Lice Centre, based in Connecticut in the US charge $200-$500 for a house call. They now have 10 employees in 14 states. Turnover is in the millions.
Is this something you could do here in the UK? It’s not the most glamorous business in the world, but those yielding the biggest profits rarely are.
Today’s National Day
NATIONAL PERSONAL SPACE DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
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Earlier this year, as the coronavirus pandemic was spreading rapidly around the world, Saiger set up a business to supply PPE to governments…from scratch.
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Putting together highly lucrative deals – whilst supplying or purchasing absolutely nothing – is what our underground instruction manual 5% Of A Million is all about.
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