Sometimes I think we underestimate the incredible tools at our fingertips. You…anyone…can have your own TV channel on Youtube, accessible by millions around the world.  Some videos have millions of views – more than many of the cable television shows out there. You are also able to put advertisements on your videos and receive a portion of the ad revenue. This is where many YouTube personalities make their money. However, they can also make money through endorsements and appearances as their fame grows.

The key to a successful channel is to have fresh and original content that comes out on a regular schedule. Subscribers come to expect videos from you, just like they expect a television show to run on a certain day. Some people have daily shows, others have a video a week, and some even have several videos a day.

In addition, try to have the best production value you can afford. You could film everything on your phone, and that may be all you need. However, you should also consider getting better quality equipment if you have the chance.

Ultimately, what will make or break your channel and differentiate it from the rest is you! It’s your take on the world. Make it unique and interesting and success is all the more likely to come.